Dr. Squatch agrees to proposed $9 million class action settlement
Dr. Squatch agreed to a $9 million settlement resolving claims it falsely marketed synthetic hygiene products as natural, offering buyers up to $12.50.
Customers nationwide could collect cash after personal care company Dr. Squatch agreed to establish a $9 million fund. The proposed class action agreement resolves legal claims that the firm falsely marketed items containing synthetic materials as natural. The business denied all allegations and denied any wrongdoing.
A lawsuit filed last year claimed the company marketed hygiene goods as natural. Plaintiffs alleged the items contained ingredients that were synthetic. The National Center for Biotechnology Information identifies magnesium hydroxide as an inorganic compound. Court filings also cited hydrogenated vegetable oil.
Qualifying buyers purchased Dr. Squatch goods labeled natural between Nov. 1, 2018, and August 29, 2026. The settlement covers all sizes, scents, and varieties of:
- Men’s Natural Bar Soap, Men’s Natural Cologne, and Men’s Natural Hand Sanitizer
- Men’s Natural Beard Oil, Men’s Natural Cologne Oil, and Men’s Natural Hand Soap
- Men’s Natural Beard Oil & Cologne, Men’s Natural Conditioner, and Men’s Natural Lip Balm
- Men’s Natural Lotion, Men’s Natural Deodorant, and Men’s Natural Lotion to Powder
- Men’s Natural Body Wash, Men’s Natural Face Wash, and Men’s Natural Post Shave
- Men’s Natural Shampoo, Men’s Natural Shave Butter, Men’s Natural Toothpaste, and Men’s Natural Wipes
Buyers can submit claims online or mail a printed form. Forms ask for contact details and store locations nationwide. Proof of purchase is requested.
People with receipts receive 50 cents per item, capped at 20 products for $10. Those without receipts get 50 cents each for up to five items, totaling $2.50. Consumers can combine categories for a $12.50 maximum. Payments may shift based on claim volume.
The deadline to exclude yourself, opt out, or object is Tuesday, Oct. 13, 2026. Claim forms are due Nov. 27, 2026. Approved funds arrive by paper check, PayPal, Zelle, or e-Mastercard.
A class action settlement fund allows many consumers across the nation to resolve shared grievances through one civil lawsuit. The court must hold a formal fairness hearing before approving distributed funds to ensure payments remain equitable.
A final court approval hearing is set for March 2, 2027. Legal objections during the review could delay consumer payouts.
