Spirit Christmas expanding to more than 40 stores across 15 states

Spirit Christmas plans to open more than 40 seasonal stores across 15 states this year, including a site in Manchester. The holiday brand will expand its retail footprint into commercial spaces vacated by other companies.

The brand launched 10 stores in 2024. That number tripled to 30 stores across 13 states last year. This year marks its third season.

Five stores will open in October, according to the Spirit Halloween website. Those locations include Winter Garden, Florida, and Youngstown, Ohio. Riverdale, Marlton, and Hamilton, New Jersey, will also open in October. Other sites currently house Spirit Halloween stores. They will flip to holiday shops in November.

Retail Expansion Across Multiple States

A website review shows new seasonal shops planned across the country:

• Manchester, Connecticut: 241 Buckland Street
• Milford, Connecticut: 1405 Boston Post Road
• Clearwater, Florida: 2522 McMullen Booth Road
• Coral Springs, Florida: 725 N. University Drive
• Jacksonville, Florida: 6000 Lake Gray Boulevard Suite XD
• Winter Garden, Florida: 3049 Daniels Road Suite 220C
• Aurora, Illinois: 732 Illinois Route 59
• Bloomingdale, Illinois: 340 West Army Trail Road
• Joliet, Illinois: 3340 Mall Loop Drive
• Springfield, Illinois: 3329 South Veterans Parkway
• Clarksville, Indiana: 945 East Lewis and Clark Parkway Suite 200
• Fort Wayne, Indiana: 3958 Illinois Road
• Hobart, Indiana: 1916 East 80th Avenue Suite 14
• Waldorf, Maryland: 3017 Waldorf Market Place
• Dartmouth, Massachusetts: 388 State Road
• Natick, Massachusetts: 1318 Worcester Street
• North Attleborough, Massachusetts: 1360 South Washington Street
• Flint, Michigan: G3603 Miller Road
• Grand Rapids, Michigan: 3665 28th Street SE
• Macomb, Michigan: 45300 Hayes Road
• Taylor, Michigan: 23000 Eureka Road Suite 1360
• Hamilton, New Jersey: 190 Hamilton Commons Suite 7
• Marlton, New Jersey: 515 New Jersey 73
• Riverdale, New Jersey: 48 New Jersey 23
• Rockaway, New Jersey: 357 Mount Hope Avenue
• Albany, New York: 131 Colonie Center
• Buffalo, New York: 4090 Maple Road
• Newburgh, New York: 39 N Plank Road Open November
• Scarsdale, New York: 965 Central Park Avenue
• Mebane, North Carolina: 4000 Arrowhead Boulevard Suite 380
• Dayton, Ohio: 131 North Springboro Pike
• Mentor, Ohio: 7845 Mentor Avenue
• North Olmsted, Ohio: 26337 Great Northern Blvd
• Youngstown, Ohio: 550 Boardman Poland Road
• Bethel Park, Pennsylvania: 4000 Oxford Drive
• Erie, Pennsylvania: 345 Millcreek Mall Boulevard
• Mechanicsburg, Pennsylvania: 6520 Carlisle Pike Suite 13
• Springfield, Pennsylvania: 400 South State Road
• Charleston, South Carolina: 4840 Tanger Outlet Blvd Suite 581
• Knoxville, Tennessee: 9630 Kingston Pike
• Nashville, Tennessee: 2721 8th Avenue South
• Colonial Heights, Virginia: 120 Southgate Square
• Manassas, Virginia: 8358 Sudley Road

The stores take over sites left by shuttered retailers. Seven shops will fill spaces previously run by Joann Fabrics. The craft goods business closed in 2025 following bankruptcy. Michaels later acquired its intellectual property and private label brands.

Stores will also occupy former locations of Bed Bath & Beyond, Party City, Big Lots, and Forever 21. Bed Bath & Beyond is making a post-bankruptcy comeback. Party City operates as an in-store experience with another firm.

Seasonal pop-up shops lease short-term retail space during peak sales periods. These operations set up displays inside empty storefronts. They sell seasonal gifts and home decorations to shoppers in communities like Dartmouth.

Christmas is less than 80 days away.